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More cigarettes appeared on the market in the late 20th century, more accurately in 1975 and the owners back then were the R.J Reynolds Tobacco company. Over the years they were sold to a number of companies and right now they are owned by the European JT International tobacco company. When the brand was launched they were targeting man and women equally. But as time passed they started to market to women only. They packaging and looks sets them aside from other brands. These cigarettes are made extremely long 120m and they are appealing to most women.